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The fresh funds will provide more arsenal to Amazon.in. The company has been aggressively investing in expanding infrastructure and adding solutions to enhance consumer and seller experience. Amazon founder Jeff Bezos has committed investments to the tune of USD 5 billion for the Indian market. The American company has also been pumping in funds to its other entities in India, including Amazon Pay and its wholesale business. These investments have been directed towards building warehouses, strengthening logistics and increasing product assortment. Amazon is also investing significant money in marketing and promotions as the company looks to bring more consumers into shopping online on its platform.
Bezos, as part of investor calls, has highlighted the importance of the Indian market to its operations on multiple occasions and has assured that the company will continue to invest in India. When contacted, an Amazon India spokesperson said: “We remain committed to our India business with a long-term perspective to make e-commerce a habit for Indian customers and to invest in the necessary technology and infrastructure to grow the entire ecosystem”. Homegrown player Flipkart has also beefed up its kitty with funding of about USD 4 billion this fiscal. Japanese conglomerate SoftBank infused about USD 2.5 billion, while Tencent, Microsoft and eBay pumped in about USD 1.4 billion into the Bengaluru-based firm.
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