“Beer has been around for 3,000 years – we would like that to continue for another 3,000 years,” Brian Perkins, global vice president of Budweiser, told Reuters by telephone. Since the start of this year, Budweiser has bought power equivalent to its U.S brewing demands from Enel Green Power’s 300-megawatt capacity Thunder Ranch Wind Farm in Oklahoma. Tony Milikin, chief procurement and sustainability officer of AB InBev, told Reuters that consumers were often rightly sceptical about environmental pledges by big companies.
“Here you see it on the label. That adds confidence,” he said from the World Economic Forum in Davos, adding that the cost of the electricity was not more than from other sources.
AB InBev will widen the logo to other markets and offer it to other companies. It is also trying to cut emissions in areas ranging from growing hops to transporting beer to shops. About 41 million Budweiser beers are sold every day worldwide and switching brewing to renewables from fossil fuels will correspond to taking 48,000 cars off the road every year. Last March, AB InBev committed to obtaining 100 percent of purchased electricity for brewing from renewables by 2025. It expects to reach a rate of 31 percent this year.
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In the third quarter of 2017, Budweiser revenues dipped 2.2 percent worldwide, despite gains in non-U.S. markets, AB InBev said.
Budweiser, which calls itself the King of Beers, reckons consumers will embrace the logo despite U.S. President Donald Trump’s push to develop fossil fuels and his doubts that human activities are the prime cause of climate change. “We’ve talked to beer drinkers in multiple countries – they roundly agree that climate change is a big issue,” Perkins said.
Microsoft, Starbucks and Marks & Spencer were among major companies to have achieved 100 percent renewable energy by the end of 2016, according to The Climate Group, a non-profit which oversees pledges. It welcomed Budweiser’s shift.
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