Apart from unveiling a nationwide campaign called #Selfiestan that features brand ambassador Alia Bhatt, Gionee has launched the first flagship product of the year – Gionee A1 to woo its customer base.
With the same objective, the smartphone giant has signed up three celebrities –Diljit Dosanjh, Dulquer Salmaan and Shruti Haasan as its regional Brand Ambassadors.
To reach out to the maximum number of Indians, Gionee has roped in these three popular personalities. Shruti Hasan is a well-established actress and singer who works predominantly in Telugu, Tamil and Hindi language films, Dulquer Salmaan is a famous Malayalam actor also referred to as ‘DQ’ and Diljit Dosanjh is the popular Punjabi actor and singer who featured in the latest Bollywood release – ‘Phillauri’.
The company recently joined hands with the Indian Skipper Virat Kohli, adding to its association with Alia Bhatt and the IPL team- Kolkata Knight Riders.
Now with the announcement of onboarding Shruti Hasan, Diljit Dosanjh and Dulquer Salmaan to the Selfiestan campaign, the company looks to further strengthen its regional connect with the consumer and the trade.
Diljit Dosanjh, Singer and Actor, said, “Being an artist and an entertainer, I feel fortunate to be able to share my thoughts and experiences with my fans with a single click. My association with Gionee, as a brand ambassador and citizen of Selfiestan, will amplify this effort, adding Punjabi tadka to the flavour of Selfiestan.”
The company has come forward with innovative campaigns for gaining attention of the customer base. The company recently released Gionee A1 with a 16-megapixel selfie camera and 4010 mAh battery. Read the full review of the device here.