Q&A platforms such as Quora accounted for 3 per cent of the total traffic. “Social media channels have allowed merchants to tap into a wider audience and digital payment platforms have eased the process of collecting payments,” Sampad Swain, CEO and Co-founder, Instamojo, said in a statement. Instamojo witnessed a 100 percent growth in social media traffic as compared to last year. The company works with over three lakh MSMEs.
According to the company, 80 percent of micro-businesses today use social media to grow and sustain businesses. Currently, MSMEs in the education sector use YouTube to upload tutorials and monetise through their content on the platform.
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