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“In the light of the recent customs duty hike where brands are getting ready to increase the prices, Gionee is offering its products at steal-away price points,” the company said in a statement. Earlier this month, the company confirmed its restructuring plans for India.
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Reacting to an IANS report that financial woes in China may hit Gionee’s India operations, David Chang, Global Sales Director, Gionee India, said that the brand is here to stay. “We are in the process of restructuring our India team and executing a completely different business model for the brand in the market very soon,” Chang had told IANS.
The company had 2.2 percent share in the Indian smartphone market for 2017, according to Counterpoint Research. The last device Gionee brought to India was selfie-centric “S10 Lite” for Rs 15,999 on December 22.
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