Melbourne’s nascent sportstech scene has gained a new heavyweight competitor with start-up 776BC launching a new range of performance clothing it says will change how athletes and coaches train.
The Motion line, developed in partnership with the Victorian Institute of Sport and biomechanics outfit BAT logic, offers patented ‘visual biometric anatomical markers’ which athletes can use in conjunction with a mobile app for analysis, including live video comparisons and a slow motion frame-by-frame review function.
“This is a big step forward for performance wear,” 776BC co-founder and Beijing Olympic silver medallist Cameron McKenzie-McHarg said.
“Unlike every other piece of sports clothing available in the market today, every line and marker, every piece of visual design, is there for a purpose.
“Motion is equipment which has clear performance benefits for athletes and coaches alike.”
Mr McKenzie-McHarg said 776BC Motion had been selected as the official apparel partner of the Australian rowing team for the next Olympiad. The company’s name comes from the year of the first Olympiad.
He said individuals using Motion would be able to achieve higher quality movement and coaches would be able to identify how well their athletes are performing a task in real-time.
“Motion offers a clean, simple to understand solution to movement analysis, which can be easily understood by individuals and teams at all levels of sport,” he said.
“Congratulations to 776BC on their growing international success,” Victoria’s minister for small business innovation and trade Philip Dalidakis said in a statement.
“It’s great to see homegrown start-ups taking Victoria’s strengths to the rest of the world, not only are we the world’s leading sports city but we’re fast becoming a leading hub for tech and innovation in the Asia Pacific.”
Earlier this month fellow Melbourne sportstech firm Catapult got a new CEO, Richmond Tigers board member Joe Powell.
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