Michael Ephraim, the man recognised as the face of Sony PlayStation in Australia, has quit after 25 years in the job.
Sony Interactive Entertainment Australia today announced the departure of Ephaim, an industry veteran, who was made redundant following a company restructure.
Sony has officially confirmed that he will step down from his current roles.
He will step down from the roles of Vice President, SIEE and Managing Director, Sony Interactive Entertainment Australia and New Zealand.
“Over the last 18 months the PlayStation business has been steadily evolved. Connected with these general global changes, the Australian and New Zealand businesses will now have a different corporate reporting regime,” the company said in a statement.
Mr Ephraim joined Sony in 1993 and began 25 years in the Australian business.
In a ststament released today, Sony said he led the organisation that successfully introduced the many generations of PlayStation entertainment systems, to the great community of players in Australia and New Zealand.
“Michael is an extremely influential figurehead in the interactive entertainment industry” said Jim Ryan, president of global sales and marketing of Sony Interactive Entertainment.
“Michael guided the establishment of the PlayStation business in Australia and has since nurtured its growth and success with an unwavering passion and commitment for the brand.
“I would like to take this opportunity to personally thank Michael and to wish him all the very best for the future.”
Mr Ephraim said his involvement from the launch of the original PlayStation had been “a once in a lifetime experience”.
“I want to thank everyone across the PlayStation family and specifically all the incredible staff that I’ve had the pleasure to work with here at PlayStation ANZ. I wish everyone continued success in their personal endeavours and also for the SIE organisation.”
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