OnePlus today announced the “Best Smartphone Contest” in an attempt to promote its latest flagship smartphone – OnePlus 3T.
The promotion campaign is a way for users to interact with the brand while participating for a grand prize of Rs 1 Crore. In addition to the grand prize, several other incentives are up for grabs for participants.
The multi-faceted campaign is being promoted by OnePlus Star Amitabh Bachchan and OnePlus fan Rohan Joshi of AIB fame. Both of them appear in a quiz show where Bachchan plays a role of a contestant for the first time.
In a recently released TV commercial, Amitabh Bachchan can be seen announcing the “Best Smartphone Contest,” where one lucky viewer can win Rs 1 Crore.