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Unsurprisingly, social networks are particularly popular with internet users, wherever they live. The number of subscribers totaled 3.196 billion, which is 42% of the global population! North America had the highest social media penetration rate (70%), ahead of Northern Europe (66%) and East Asia (64%). Here too, Central Africa had the lowest rate (6%). Looking at the figures in more detail, in Qatar and the United Arab Emirates an exceptionally high 99% of the population are active on social media, to be compared with only 0.06% in North Korea.
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Facebook is by far the most popular social network in the world, with over 2.1 billion users. It’s ahead of YouTube (1.5 billion), WhatsApp and Messenger (1.3 billion each). They are followed by WeChat (980 million), QQ (843 million) and Instagram (800 million). This report brings together data from partners such as GlobalWebIndex, GSMA Intelligence, Statista, Locowise and SimilarWeb.
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