SanDisk Tops Indian Consumer Storage Market in Quarter One

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US-based SanDisk continued to rule the Indian consumer storage market with 47 percent market share (in terms of units shipped) in the first quarter of 2018, a report said on Wednesday. Singapore-based Strontium maintained its second position and South Korean tech company Samsung stood third, beating Sony, as the Indian consumer storage flash memory market witnessed 14 percent growth in the first quarter compared to same quarter last year, according to a report by CyberMedia Research (CMR).

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“Despite the growth in the sale of huge inbuilt memory smartphones, Micro-SD cards made its way to be the front-runner and the major growth contributor,” Shipra Sinha, Lead Analyst, CyberMedia Research, said in a statement. The quarter witnessed a shift towards 32GB capacity segment.

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This segment witnessed 46 percent sequential growth in terms of unit shipments. The 64GB capacity segment also witnessed a sequential growth of 49 percent in terms of unit shipments. The 16GB capacity segment continued to remain the major contributor.

“However, with the advent of AI and IoT, and the increasing volumes of data extracted through them, the market for consumer flash storage will witness an upward trend over the long-term,” Sinha noted.

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