Launched in 2015, the platform has a collection of over three million songs, including music in 12 Indian regional languages. “While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100 percent,” the company said.
Music in languages such as Tamil, Telugu, Punjabi and Kannada accounted for a majority of the growth in the regional content. Contributing over three percent of the overall music streaming, the remixed versions of Bollywood classics continued to grow popular on the streaming platform.
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